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Stupidest ad analysis ever

Posted on September 7, 2008  | Leave a Comment
Filed under Miscellaneous

The most useless ad analysis ever on TheStreet.com by Gary Krakow and his sidekick. Come on Gary, just stick with your “Iphone killers” videos instead. At least I can easily filter what is junk and what is gold on TheStreet.

What were you expecting? A copycat of the Apple campaign? A technical demonstration of why Microsoft is so great? This has been done in the past and didn’t work. Remember the previous Wow campaign?

Please TheStreet, more Altrucher, less Krakow

“Churro?” “I am good!”

Posted on September 6, 2008  | Leave a Comment
Filed under Acting, Animation

No matter what you think about PC/Macs, I have to share the new Microsoft ad with you. I can’t help smiling while watching it. There is so much emotion coming out of this ad that I can’t help loving those 2 characters.


Shoe Circus from Windows Videos on Vimeo.

If we study this ad on an animation point of view we can see so many great touches. It is obviously a bit wacky with Seinfield explaining that he has a shower with his shoes on to save time or when he asks if Microsoft will every gonna come up with something that will make our computers moist and chewie like a cake but there are some more interesting elements.

Secondary action:

1. Seinfield and the churro. He holds it, bite it, offers it to Gates. At the end they both walk out, each holding their churros.

2. Gates and Seinfield softening the sole. Seinfield has a very accurate gesture while Gates can only ackwardly mimic him.

Both action happen while they are talking about something else and are still not distracting but help them to look more alive. They are real characters in a real store, not two actors delivering lines.

Timing and pacing

The beats in the add are dictated by the delivery of the lines. There is a lot of talk but there are also some long moments of silence filled with emotions like the “what is it?” “the leather” sequence. The beats slow down, accelerate, stop and start again. Isn’t that a nice texture?

Now on a marketing point of view I think it is very clever. A lot of people are commenting negatively on it saying that they don’t understand it but the advert is not a soap advert hammering that the microsoft products are better and shinnier, it is much more clever than that. They have already tried the soap marketing campaign and it only partially worked so why not trying something a bit more “wacky”? Don’t forget that it is only the first one of a series of advert so let’s wait and see what else they have in store.

What they are trying to do here is to portray Bill Gates as a really simple guy, someone really down to earth with really simple values in which most people will recognise themselves.

He is a very rich person but still buys his shoes at the discount shop in the shopping mall because that’s the only place he can find the best price for value products. Shoes like computers are a commodity, they shouldn’t become a lifestyle and paying a high price for them is silly.The message is quite clear: he doesn’t like to be ripped off.

There is one little details than hardly anyone will notice and that the ad company probably placed there for a reason. I am not too sure why exactly. Maybe to show that Bill Gates hasn’t always been the straight guy we know but just like everyone made some mistakes in his life? If you don’t know, the picture on the Platinium Shoe card is the one from his arrest in 1977 for a traffic violation.

My favourite games

Posted on September 3, 2008  | Leave a Comment
Filed under Video Games

People outside the Video game industry could easily think that Video games are only about First Person shooters (“Shooters”) but it is not. Here is a selection of games I really like. I won’t mention the games we are doing at work since I already keep mentionning them.

Wario Land: Shake it

Castle crashers

Viva Pinata “Trouble in paradise” is shipping

Posted on September 3, 2008  | Leave a Comment
Filed under Rare

The sequel to Viva Pinata is coming out this month. A lot of my coworkers worked on it and as you will see in the following videos they did an amazing job. A Nintendo DS version is coming out too so if you don’t have an Xbox you can still enjoy this great game. The reviews are giving the game an average of 8/10 and even 9/10 for some.

Peer storyboarded and animated the intro sequence but unfortunately I can’t find a video of it so you will have to play the game to see it! 😉

Trailers

Video Review

DS version. demonstration of the Sandbox feature

Mars Blackmon to Michael Jordan: “Is it the shoes?”

Posted on August 28, 2008  | Leave a Comment
Filed under Miscellaneous

Ah those were the days. Spike Lee and Michael Jordan in the early 90’s Nike commercials. Gosh I am old!

Taekwondo

Posted on August 23, 2008  | Leave a Comment
Filed under Miscellaneous

I haven’t been following much the olympic games those days but the few footage of TKD I found on the net were pretty boring especially since most official website only show the last round of each match so the opponent are usually really tired from the previous rounds.

I am currently practicing Thai Boxing but I still love Taekwondo very much and just to show that TKD can really be brutal sometimes, here is a video of the fastest KO I just found on Youtube. To me, since hands and fist are hardly ever used, TKD is more an acrobatic sport than a martial art, but sometimes the ending of a match can be really quick and lethal.

You can find a guide to TKD, here, on the BBC website http://news.bbc.co.uk/sport1/hi/olympics/taekwondo/7301041.stm

Great Photoshop links

Posted on July 29, 2008  | Leave a Comment
Filed under Miscellaneous

Here are 2 great tutorial blogs and other graphic design links I just found.

Psdtuts.com
Abduzeedo.com/

some textures Designreviver.com

some fonts

I also used to visit the following websites back in the days I was into graphic design. I haven’t checked them for a while, I am not sure if they are still being updated.
Kaliber10000
designiskinky.com
surfstation.lu

If you know some interesting photoshop or graphic design related websites, please add them in the comments

The art of Disney Animation blog

Posted on July 26, 2008  | Leave a Comment
Filed under Animation, Miscellaneous

excellent blog here
The Art of Disney Animation Blog

52 Acting tips by Ed Hooks

Posted on July 26, 2008  | Leave a Comment
Filed under Acting

I was supposed to write some notes regarding the Ed Hooks masterclass but never got around doing it.

In the meantime, here is a great link from you on the Indian website cgtantra.com:
52 Acting tips by Ed Hooks

What is AAU?

Posted on July 23, 2008  | 6 Comments
Filed under Animation

Norman rig

Norman rig

We normally refer to AAU when we talk about the Pixar Character animation class from AAU. You probably know them through the rig above, Norman or “the virgin voyage” or “Creampuff”. The Pixar class doesn’t exist anymore as most Pixar animator/teacher are now teaching in other school or working on personal projects.

Check the following links to see how good the work was .

http://splinedoctors.com/stuff/student_work/
http://www.jeandenis.net/Animation.htm
http://erikleeanimation.com/animation.html
http://www.atsushikojima.com/
http://www.imjuliechoi.com/3dani_frame.html
Mark Harris
http://www.sangwoolee.com/ani.htm
actually all the links from Leif website
http://www.leifjeffers.com/animation.htm
Jean Denis teaching website Spungella and his previous Academy animation blog
Guilherme Jacinto
Aaron Koressel

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