I don’t have much time right now but I am gonna talk about video editing very soon using as an example one of those 30 seconds Mac/PC Apple campaign and specifically the one called “Better results”. Why that one? well because the girl is hot and it makes my blog more attractive 😉

Close your eyes, think about any of those ads and ask yourself: “how many shot do they use for such and advert?” Just like many things, a good editing is a simple and seamless one. This is what this post is about. How can you make a 30s commercial that has a good pace without being too snappy or too flat?

How yeah the last slide is not part of the ad but I thought it would be a good idea to put it there just to balance things up a bit 😉